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SAP House at South by Southwest welcomed 9,631 visitors and reached 61 million social impressions during the world’s largest gathering of creative professionals to celebrate the convergence of the interactive, film, and music industries.

The Conscious Fashion Campaign joined SAP’s Sustainable Fashion Agenda for an interactive breakfast session welcoming the fashion industry to discuss how complimentary industries can play an active role in the acceleration of more sustainable practices and new business models.

Following on from this the Conscious Fashion Campaign hosted The Future of Conscious Fashion at the SDG Media Zone moderated by Ann Rosenberg, Senior VP & Global Head, SAP Next-Gen. The discussion highlighted the impact of technology to eliminate waste in the supply chain with Kerry Bannigan, Founder, Conscious Fashion Campaign, Jacqueline Yildrim, CEO, JACQ and Jag Gill, Founder, Sundar.

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