pure london fw20

february 9-11, 2020 | london









Pure London is the UK’s leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion.

In partnership with the Conscious Fashion Campaign, Pure London’s sustainability initiative the Power of One expanded this season with the launch of its Power of One Exhibitor Programme. The tradeshow introduced Sustainable Development Goal stickers throughout exhibitor booths to highlight to retailers the brands that are taking action to make a positive mark on our planet.

The collaboration also entailed partnering with intelligent business network, Common Objective, to create a dedicated Business Toolkit on sustainability strategy through prioritising, setting achievable goals, and developing tools for action.

Kerry Bannigan, Founder of the Conscious Fashion Campaign and Steve Kenzie, Executive Director of UN Global Compact Network UK joined the opening session titled The Big Conversation: 2020 – The Decade of Action moderated by Kirsty McGregor, Editor, Drapers.

On day two of Pure London FW20 Kerry Bannigan interviewed Jimmy Christopher, Group Sustainability Officer of ITL about why sustainability is something that must be embedded at the core of our businesses in order to move the dial on sustainability. To conclude the partnership education track Tamsin Lejeune, Founder of Common Objective and Louise Cooke, Founder of Sharewear Clothing discussed with Bannigan the Balancing Act of Sustainable Fashion. The trio shared insight into the success stories of turning green and how brands are implementing long lasting change.

As part of its continued commitment to reducing show waste, Pure London FW20 worked closely with Olympia London to ensure approximately 98% of onsite waste was recycled and anything that could not be recycled was used as waste for energy. The show’s no plastic pledge also continued. All unused food was donated to local charity Harvest City London. The show also worked with exhibition suppliers GES to ensure all shell schemes were reusable, the electrical systems installed were all reusable, lighting was low wattage LED, and all carpets were fully recyclable.