pure london fw19

february 10-12, 2019 | london


conscious brands


retail attendees


online engagement



Pure London is the UK’s leading fashion trade show. Pure London FW19 offered a haven of inspiration, never-before-seen collections, mind-opening seminars and key trend information. Pure London featured a carefully curated line up of women’s, men’s and children’s fashion, including footwear, accessories and ethical collections. Together with Pure Origin (sourcing show), Pure London connects the entire fashion supply chain under one roof and provides a gateway between the UK and the rest of the world.

The Conscious Fashion Campaign curated an installation inviting buyers to discover ethical brands who put sustainability at the forefront of their business and raise awareness through meaningful philanthropic initiatives in an effort to transform our world through fashion. Creating the Power of One, Pure London sets to drive small individual yet powerful steps towards a sustainable future. Guided by Sustainable Development Goal 12 for Responsible Consumption and Production, they have developed five easy-to-adopt pledges to help each individual find their voice and make a small change for the better.

A media breakfast co-hosted by the Conscious Fashion Campaign addressed the key issues facing the fashion industry and the importance of working towards the United Nations Sustainable Development Goals.