Pure London’s sustainability awareness campaign, the Power of One, continues its commitment to disrupt the fashion industry this season with the launch of its Power of One Exhibitor Programme and partnership with the Conscious Fashion Campaign, dedicated to uniting individuals and offering guidance to empower each and every one to take action to make a positive mark on our planet.

Partnering with Conscious Fashion Campaign in collaboration with United Nations Office for Partnerships, the Power of One aligns to sustainable consumption and production, goal number 12 of the United Nations’ 17 Sustainable Development Goals. This season the show is also aligning with Sustainable Development Goal 17: Partnerships for the Goals. Allied with Conscious Fashion Campaign’s strategy to integrate the Sustainable Development Goals into tradeshows globally, the campaign is dedicated to driving change through advocacy, education and engagement of industry stakeholders to create a sustainable future for all. 

Pure London’s Power of One Exhibitor Programme provides Pure Conscious exhibitors with the opportunity to highlight and identify which of the 17 Sustainable Development Goals they align with via stickers on their stand during the show, designed to make it simple and visible for visitors to see which brands are aligned to which goals.

Gloria Sandrucci, Event Director at Pure London says: “Defined as the year of implementation, 2020 needs to see some big actions taking place from the fashion industry if we’re to meet the 2030 deadline for the SDGs. We’re really encouraged by the growth in our Pure Conscious section and the interest from our visitors to clearly see which brands are aligned to them, so we are excited to continue our partnership with the Conscious Fashion Campaign and the development of our Power of One campaign to guide exhibitors and champion those really making a difference.” 

Kerry Bannigan, Founder of Conscious Fashion Campaign comments on the partnership; “The Conscious Fashion Campaign partnering with Pure London for the Power of One was a natural fit to align the fashion industry to drive the achievement of the Sustainable Development Goals. Pure London’s focus on celebrating conscious fashion brands as well as connecting them with retailers to grow their business is just another key example of the UK leading tradeshow exceling within the sector. The partnership has strengthened and evolved per show to expand our advocacy, education and engagement of industry decision makers, leaders and influencers. We are thrilled that Pure London share our vision to continue this partnership to unite the fashion industry to create positive change.”

Pure London has also collaborated with intelligent business network, Common Objective, to create a dedicated Business Toolkit. Building a 3D Business outlines 5 steps to a successful sustainable business. The fashion businesses of the future will be the ones that operate successfully in three dimensions; the commercial, the environmental and the social. The Business Toolkit sets out the five steps businesses can take to move from 0 to 1 on sustainability strategy through prioritising, setting achievable goals, and developing tools for action. 

Also part of its continued commitment to reducing show waste, Pure London works closely with Olympia London to ensure approximately 98% of onsite waste is recycled and anything that cannot be recycled is used as waste for energy meaning 100% of waste output produced onsite is diverted from landfill. The show’s no plastic pledge continues with all visitors given 15% off the price of their hot drinks when bringing a reusable cup. All unused food is donated to local charity Harvest City London. The show also works with exhibition suppliers GES to ensure all shell schemes are reusable, the electrical systems installed are all reusable, lighting is low wattage LED, and all carpets are fully recyclable. 

Offering over 1,300 of the latest collections across the entire industry, visitors to Pure London and Pure Origin from the 9th – 11th February 2020 can explore the full fashion supply chain under one roof – creating the only fashion trade show in the UK offering this unique experience.

About Pure London:

Pure London is the UK’s leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, e-tailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is a Hyve Group plc event. www.purelondon.com 

About Pure Origin:

Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions. Offering apparel, fibres and raw materials, denim, footwear and accessories, and tech and innovations, Pure Origin has got it all. As a convenient and cost-effective way for buyers to meet with UK and international manufacturers, the show brings together over 200 exhibitors from dozens of countries to create a wide range of business and networking opportunities, new thinking and innovation attracting buyers, sourcing, and technical personnel from the likes of Asos, White Stuff, Victoria Beckham, River Island, JD Sports, Marks & Spencer and Selfridges.

About Hyve Group plc

Hyve Group plc is a next generation global events business whose purpose is to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation. Hyve Group plc was announced as the new brand name of ITE Group plc in September 2019, following its significant transformation under the Transformation and Growth (TAG) programme. Our vision is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers. Where business is personal, where meetings move markets and where today’s leaders inspire tomorrow’s.


About the Conscious Fashion Campaign: 
The Conscious Fashion Campaign, in collaboration with the United Nations Office for Partnerships, seeks to inspire worldwide prominent fashion industry tradeshows, fashion weeks, conferences and speaker series to implement responsible marketing, operations and logistics that are mindful of social, economic and environmental impact. To achieve the 2030 agenda the Conscious Fashion Campaign, founded by Kerry Bannigan, urges industry event leaders to integrate the Sustainable Development Goals into their business models, incorporate circular production solutions, highlight key innovations and facilitate knowledge share. The Conscious Fashion Campaign commits to actively support the Decade of Action and Delivery for Sustainable Development by bridging the gap between the United Nations and global major fashion events to enable the Sustainable Development Goals to scale and create multi-stakeholder partnerships with concrete strategies for action. www.consciousfashioncampaign.com 
About the United Nations Office for Partnerships:
The United Nations Office for Partnerships serves as a global gateway for catalyzing and building multi-stakeholder partnerships to advance the implementation of the Sustainable Development Goals (SDGs). UNOP provides a platform for effective partner engagement and works to leverage the assets and expertise of a broad range of partners in furtherance of the SDGs. As a member of the UN Fashion Alliance and the advisor to the Conscious Fashion Campaign, UNOP facilitates awareness, advocacy and engagement to achieve the SDGs within the fashion and textile industry. https://www.un.org/partnerships/