This July’s Festival of Fashion Pure London, taking place from the 21st – 23rd at Olympia London, is set to be the ultimate hunting ground for discovering hundreds of new brands and up and coming designers.

Across all sections of the show visitors will discover newness and inspiration. Featuring womenswear, menswear and kidswear, Pure London’s expertly curated show sectors caters to all buying needs.

The Power of One campaign continues this season, highlighting the simple changes that can make a big difference. Guided by the United Nations Sustainable Development Goals (SDG’s) in collaboration with the Conscious Fashion Campaign supported by the United Nations Office for Partnerships and Common Objective, Pure London aims to educate on key issues, highlight existing and future solutions, spark much-needed conversations, and encourage the industry to take small yet powerful steps towards a sustainable future for fashion and beyond.

On Sunday, Kerry Bannigan, Founder of the Conscious Fashion Campaign will deliver opening remarks sharing an update regarding the Power of One partnership. The show’s own pledge to be Fantastic NOT Plastic continues with its aim to cut down on single use plastics. The organisers are keen for exhibitors and visitors to bring their own reusable water bottles and hot drinks containers on site. Extra water stations have been installed onsite so visitors won’t need to buy plastic bottles of water – save money and the planet. For those unable to avoid using plastic, new recycling points around the show floor will ensure plastic waste is dealt with responsibly and kept to a minimum.

Pure London is also inviting visitors to make their own pledge and take a sustainable selfie, sharing on social using #PowerofOne. The Power of One wall is back for SS20, positioned at the heart of the show. The ideal spot for an Insta-perfect selfie, as well as a communal place for everyone to make a pledge.

Monday begins with a Press and Influencer Breakfast, co-hosted by the Conscious Fashion Campaign and the Ellen MacArthur Foundation, to highlight the efforts Pure London and ITE shows are making to support the United Nations Global Sustainable Development Goals.

Following on from this at 11am, Kerry Bannigan will kick off the programming with The Power of One mini-briefing in conversation with Gloria Sandrucci, Event Director at Pure London. Pure London, guided by Sustainable Development Goal 12 for Responsible Consumption and Production, has developed five easy-to-adopt pledges. The discussion will explain the powerful steps that can be taken towards a sustainable future.

At 12:30pm attendees are welcomed to the panel ‘Defining Sustainability, Where does the fashion industry go now?’; a discussion that will go beyond the buzz words and beyond the industry. The panel will dissect the policy, analyse the tech innovation and share how to achieve sustainable development goals. Moderator Kerry Bannigan, Conscious Fashion Campaign will be joined by Pauline Op de Beeck, Carbon Trust; Tamara Clink, Fashion Roundtable and Melanie Traub, People Tree.

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About Pure London

Pure London is the UK’s leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, e-tailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops.