Neonyt, the global hub for fashion, sustainability and innovation, will continue to drive forward the shift in the fashion industry at Kraftwerk Berlin from 2nd– 4thJuly 2019, during Berlin Fashion Week. The Conscious Fashion Campaign will return to join a series of dynamic innovative panels and round-table discussions. Neonyt exhibiting brands and attendees are welcomed to the visit the Conscious Fashion Campaign pledge station to support the United Nations Sustainable Development Goals and aim to lead the future of fashion together.
Sustainability has become one of the dominant megatrends for the textile and fashion industry. As a result of the new customer awareness, stakeholder pressure and risk management, most companies can’t afford not to deal intensively and honestly with the topic and develop individual strategies. The transformation concerns all steps of the textile supply chain – from the raw material to fashion retail.
The Conscious Fashion Campaign is a call to action for retail, media and influencers to commit to the achievement of the United Nations Sustainable Development Goals. Together we can shift the needle of the $2.4 trillion industry to ensure that no one is left behind as we accelerate change towards our sustainable future. The initiative, supported by the United Nations Office for Partnerships, seeks engagement and collaboration among industry stakeholders to redefine fashion as we know it today.
“More than ever before, multi-label fashion retail needs to reinvent itself,” says Thimo Schwenzfeier, Show Director of Neonyt. “Now that many companies have only just started implementing futureproof digital and omnichannel concepts, they are now facing the next challenge – to bring sustainability onto the shop floor. Success and failure are often difficult to measure in the established KPI systems. And profitable product ranges have to be re-planned and processes rethought.”
At 3pm on July 2nd “Supporting the Creative Economy of Tomorrow: Sustainable Fashion Made In Africa” moderated by Kerry Bannigan, Founder, Conscious Fashion Campaign, will focus on the potentials and challenges of the emerging sustainable fashion industry. Panelists include Tamburai Chirume – ONEOFEACH, Eilean Von Lautz-Cauzanet – VEPSI, Isabelle Riedelbauch – Cotton Made in Africa and Lancine Koulibaly – Umòja Shoes.
Continuing on the discussions at 10am on July 3rdthe Conscious Fashion Campaign explores “Purchase with Purpose: The Role of Storytelling and Experience in Sustainable Retail”. Joining the panel is
Hannah Kussel – Das Gerber, Sabine Harnau – From Scratch Communications, Amanda Johnston – The Sustainable Angle and Jorge Richardson – Closca Water.
Following on from this at noon the Conscious Fashion Campaign, together with Katag and Bernd Keller, founder of the label True Standard and the eponymous consultancy, will be discussing the question of how sustainable fashion can arrive in the mass market and how the UN’s Sustainable Development Goals can contribute to this as POS communication.
The Neonyt community is defined by fashion, a forward-looking approach, its affinity to technology and awareness of sustainability. It is unified by the desire to drive a process of change in the fashion industry. Or driven by a curiosity to learn more about these issues in the future.
About Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. It employs a workforce of 2,500* at around 30 sites and generates annual sales of around EUR 715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit: www.messefrankfurt.com