The Lenzing Group, world market leader in specialty fibers from wood, announced today the launch of the brand’s 2019 Earth Month Campaign entitled “From Trees, For Trees.” Lenzing’s TENCEL™ brand, along with seven of their U.S. retail partners, including BN3TH, BleuSalt, Triarchy Denim, Boyish Jeans, Bearaby, Hoot, and Malouf, will work with One Tree Planted, a U.S. based non-profit organization that plants trees across North America and around the world in areas affected by forest fires or floods. The brand collaboration supports the replanting of trees in the California forests recently devastated by last year’s wildfires that burned over 876,000 acres of forest.
From April 1st to April 30th, 2019, TENCEL™ brand invites the public to get involved in helping them donate trees by liking & sharing Earth Month related posts on the TENCEL™ branded Instagram page as well as on their retail partners’ Instagram pages. The success of the campaign is based on the social engagement accumulated; for every 50 “likes” and/or every 10 “shares” each post receives, one tree will be donated to the One Tree Planted organization. Additionally, each purchase of a product made with TENCEL™ Lyocell or Modal fibers through their retail partners’ websites during the month of April will result in TENCEL™ brand donating one tree to the One Tree Planted organization.
TENCEL™ brand’s “From Trees, For Trees” Earth Day campaign aligns with Lenzing Group’s Sustainable Development Goals (SDGs), particularly goal number 15: Life on Land. Together with the UN, Lenzing is committed to conserve and restore the use of terrestrial ecosystems such as forests, wetlands, drylands and mountains by 2020. The wood, pulp and manufacturing site used to make TENCEL™ Lyocell fibers are all certified with sustainable forest management certifications (FSC). This “From Trees, For Trees” Earth Day campaign is intended to bring more awareness to these types of causes and engage brand partners as well as their customers.
The Earth Month campaign will host a media event on April 3rd, 2019 with a showroom featuring some of TENCEL’s brand partners: Bearaby (sheets & bedding), BleuSalt (womenswear), BN3TH (men’s intimates), Boyish Jeans (women’s denim), Hoot (sheets), Triarchy (men’s & women’s denim), and Malouf (pillows & wovens). The Conscious Fashion Campaign will join the events panel on the topic of “The Future of Sustainable Fashion & Textiles”, a discussion focused on circularity and waste reduction whilst addressing Sustainable Development Goal 14: Life Below Water and Goal 15: Life on Land.
To make a tree donation to One Tree Planted by “liking” or “sharing” Earth Month posts on Instagram, you can visit the following participating Instagram pages starting April 1st, 2019: TENCEL™ (@tencel_usa), BN3TH (@bn3thapparel), BleuSalt (@bleusalt), Triarchy Denim (@triarchy), Boyish Jeans (@boyishjeans), Bearaby(@mybearaby), Hoot (@sleephoot), and Malouf (@maloufsleep). The “From Trees, For Trees” Earth Month Campaign will segue directly into TENCEL™ brand’s 2019 “Make It Feel Right” brand campaign, aiming to educate and empower consumers to join the environmental responsibility movement by making smart choices when it comes to their fashion and textile purchases.
TENCEL™ is the textile premium brand under the Lenzing Group covering textile specialty product offerings derived from renewable wood sources, defining a new evolutionary step on sustainability and natural comfort. TENCEL™ branded fibers can offer a range of features including botanic origin, sustainable production, gentleness of skin, long-lasting softness, silky smoothness, enhanced breathability, color retention and biodegradability. TENCEL™ fibers are found in the collections of many leading designers and renowned retailers.
About One Tree Planted
One Tree Planted is a 501(c)(3) non-profit organization that pools donations and works with reforestation organizations to plant trees across North America and around the world. Each $1 donated to the One Tree Planted organization plants 1 tree in an area affected by forest fires or floods. One Tree Planted was founded on the principle that planting trees is a simple and effective way to make an impact. Trees clean the air we breathe and the water we drink. They help stabilize our climate, provide habitat for biodiversity, and create sustainable jobs.