PROJECT WOMENS, the ultimate destination for the best emerging and established women’s contemporary collections, denim and accessories, and Mimi El-Ashiry, influential fashion model, dancer and content creator, collaborate to create PROJECT WOMENS x Conscious Fashion Campaign lookbook for retailers to discover conscious fashion brands and support labels who are working to end poverty, protect the planet and practice sustainability.

Mimi’s vision for the first ever PROJECT WOMENS lookbook was a collaboration of the green and glowing grandeur of the Bryon Hinterland; beautifully contrasted looks standing out among nature’s splendor.

ELK Knit

“I’m very passionate about raising awareness around the damage that we have been doing to our environment, and supporting brands who are making positive choices towards solutions. I’m excited to have been able to feature several of these brands in the PROJECT WOMENS lookbook, shot in my wild backyard; the Byron Hinterland.” shares Mimi El-Ashiry.


ELK jacket and pants

PROJECT WOMENS brands recognized this season include: Bitchstix, DefineMe Fragrance, Doyenne, Elk, Etica, Etica, Good HYOUman, Hanky Panky, Indigenous, MAME Soy Candles, Mauriti, N:Philanthropy, Pleatsmama, Pura Vida, Que, Riley Vintage, Sanctuary, Spell, and Virgins, Saints & Angels.



“We are honored to continue to leverage our platform and audience to propel the mission of the Conscious Fashion Campaign supported by the United Nations Office for Partnerships,” shares President of Womenswear, Danielle Licata. “We are proud to amplify this partnership with first-ever PROJECT WOMENS look book created by Egyptian-Australian dancer and content creator, Mimi El-Ashiry that features several conscious fashion labels in an exquisite setting.”

The partnership is an evolution of PROJECT WOMENS’ Conscious Collections this season, recognizing brands that address the United Nations Sustainable Development Goals in their business and/ or production practices.

View the full lookbook:

Image Credit:

Photographer: Nick Tsindos
Creative Director, Stylist & Model: Mimi El-Ashiry
Management: Joel Thomas, Kult Models
Brand Director: Alexandra d’Archangelo
Marketing Manager: Amy Sciarretta
Art Director: Jason Gramp
Local Producer, Australia: Jessica Jones